Sponsored content policy

Paid placement will never be hidden.

No sponsored listings are active in this initial MVP.

Organic relevance

Organic recommendations are based on relevance to the visitor’s request and the information available.

Hard constraints first

Payment will not silently override accessibility, child, pet, transportation or other hard visitor constraints.

Clear labels

Sponsored listings and featured placement will be identified clearly.

Context still matters

A paid business must still fit the search or itinerary context in which it appears.

No disguised rankings

Sponsored placement will not be presented as an independent ranking or review score.

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